Vinitaly is no longer just a fair, but a hub for Italian wine that offers companies and those working in the sector a series of services active throughout the year (Vinitaly International, OperaWine, Vinitaly Wine Club, Vinitaly International Academy, Wine2Wine) . Compared to all this, the fair component represents only the culminating moment. In addition, a publication was added in 2017: the “5 Star Wines: The Book”, the first guide published by a wine fair, created to offer operators an additional business tool. Business that this year is also facilitated by the new digital consultation and research tool, an on-line catalog that becomes an interactive portal to facilitate the search for professionals.